Sasquatch Coffee

Season Two Debut Of “Finding Bigfoot” Snares 1.6 Million Believers

Posted by: Craig Woolheater on January 4th, 2012

via press release:

ANIMAL PLANET FINDS BIG AUDIENCE IN SEASON TWO DEBUT OF “FINDING BIGFOOT,” SNARING 1.6 MILLION BELIEVERS

— Premiere Episode is Series’ Most-Watched and Network’s Second-Best Debut Ever –

(January 4, 2012, New York, New York) – The season premiere of Animal Planet’s FINDING BIGFOOT on Sunday night – where some members of the Bigfoot Field Research Organization investigated evidence of a “baby” Bigfoot right outside of New York City – unearthed 1.6 million P2+ viewers and ranks as the series’ most-watched episode ever and second-best season debut ever among P25-54 (861K) and M25-54 (475K), only trailing hit series RIVER MONSTERS.

The debut exceeded the first season of FINDING BIGFOOT’s performance by double-digits across all key demos: P2+ +34% (1.6M vs. 1.2M); P25-54 +41% (861K vs. 612K); P18-49 +47% (812K vs. 554K); M25-54 +24% (475K vs. 382K); W25-54 +69% (386K vs. 229K). FINDING BIGFOOT helped Animal Planet rank second tied among all ad-supported cable networks with a 1.0 M25-54 rating in the 10 PM hour.

Animal Planet’s FINDING BIGFOOT returned for a brand-new season last Sunday for further expeditions to investigate reports of the mysterious Bigfoot. From small towns in the South to remote areas of the mountain West and dense forest of the Northeast and into Canada, four passionate, driven researchers and adventurers embark on one single-minded mission – to find this beast. BFRO members Matt Moneymaker and James “Bobo” Fay, professional educator Cliff Barackman and skeptical biologist Ranae Holland engage in the ultimate quest in search of proof that Bigfoot really does exist – and that he or she is alive and abundant in North America. By examining photos and videos of the creature, speaking to local witnesses, using new technology and luring the mysterious beast with the team’s squatch calls, the group uncovers startling proof of the legendary and highly intelligent enigma that has eluded capture for centuries and fascinated man for just as long, examining photos and videos of the creature, speaking to local witnesses, using new technology and luring the mysterious beast with the team’s squatch calls, the group uncovers startling proof of the legendary and highly intelligent enigma that has eluded capture for centuries and fascinated man for just as long.

FINDING BIGFOOT is a produced for Animal Planet by Ping Pong Productions. Brad Kuhlman and Casey Brumels are the executive producers for Ping Pong, and Keith Hoffman is the executive producer for Animal Planet. More information about FINDING BIGFOOT is available at www.animalplanet.com/findingbigfoot.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Craig Woolheater
Co-founder of Cryptomundo in 2005. I have appeared in or contributed to the following TV programs, documentaries and films: OLN's Mysterious Encounters: "Caddo Critter", Southern Fried Bigfoot, Travel Channel's Weird Travels: "Bigfoot", History Channel's MonsterQuest: "Swamp Stalker", The Wild Man of the Navidad, Destination America's Monsters and Mysteries in America: Texas Terror - Lake Worth Monster, Animal Planet's Finding Bigfoot: Return to Boggy Creek and Beast of the Bayou.


7 Responses to “Season Two Debut Of “Finding Bigfoot” Snares 1.6 Million Believers”

  1. Chalupacabra responds:

    It’s with mixed emotions that I hear that this is Animal Planet’s top show. I do think the show has slowly gotten a little bit better and has bright spots, but it’s still a long way from representing the field with scientific professionalism. At least it’s building awareness and there haven’t been any:

    – Rubber suits stuffed with roadkill in a freezer
    – Book burnings
    – Hominid photos traced from books
    – Bigfoot knocking on back door asking for garlic

    So I guess progress is being made.

  2. mandors responds:

    “SNARING 1.6 MILLION BELIEVERS”

    God, our media stinks.

  3. DWA responds:

    Lots and lots of people watch sitcoms too.

  4. midwest mimi responds:

    Wouldn’t be so quick to pat yourselves on the back, Animal Planet….if last season is any indicator, quality will drop, folks will get bored with the same tired format week in and week out, and the audience will fade away. Let’s see a ratings press release about week 5, shall we?

  5. The Believer responds:

    When will this be shown over here in Ireland?. Being a crypto fan, I’ve seen my fair share of bad bigfoot programmes i.e. a possible footprint, a blurry thermometer visual, some broken branches. Has this anything better to offer??

  6. Lack of Evidence responds:

    The Believer,

    No it does not have anything to offer. More crappy bigfoot videos with blurry footage, every sound turns out to be a sasquatch, every dead animal was killed by a sasquatch, and the only person that makes any sense on the show gets shut down by the other cast members. It’s really entertaining in the same way that the Romans were entertained when gladiators got torn apart by lions. In this case, Matt Moneymaker tears himself apart by being one sided.

  7. The Believer responds:

    Lack of Evidence,

    Thanks for that, I thought so much, I’m not missing anything so. :)



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