Loch Ness Monster Focus of Ad Campaign

Posted by: Craig Woolheater on February 9th, 2015

The Loch Ness monster will be the focus of a two million pound campaign to attract tourists to the north of Scotland.

More than 200,000 overseas tourists travel to Loch Ness every year but tourism leaders want to see numbers grow by 50,000 over the next 12 months. An increase in numbers could be worth £3.5m to the area each year, VisitBritain said.

The campaign will see extensive advertising, digital marketing and business activity featuring Nessie until 2019.

American tourists remain the largest overseas visiting group to Scotland, with more than 500,000 spending time in the country in the first nine months of last year.

Inverness MP and Chief Secretary to the Treasury Danny Alexander said: “I’m delighted to provide £2m for a four-year campaign to promote one of the most beautiful parts of the UK.

“The loch is a jewel in the crown of the Highlands tourism industry, which creates and sustains many jobs in Scotland.

Around the world, Loch Ness is one of the best-known places in the UK, so it’s right we place it at the heart of our international tourism campaign.

“Visitors attracted by the mystery of Loch Ness will discover a part of the country with much more to offer.”

Source

About Craig Woolheater

Co-founder of Cryptomundo in 2005.

I have appeared in or contributed to the following TV programs, documentaries and films:

OLN’s Mysterious Encounters: “Caddo Critter”, Southern Fried Bigfoot, Travel Channel’s Weird Travels: “Bigfoot”, History Channel’s MonsterQuest: “Swamp Stalker”, The Wild Man of the Navidad, Destination America’s Monsters and Mysteries in America: Texas Terror – Lake Worth Monster, Animal Planet’s Finding Bigfoot: Return to Boggy Creek and Beast of the Bayou.





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