April 1, 2007
Boston Pizza reveals new spokesperson in spring TV campaign
Loveable Louie makes his debut March 26
Richmond, BC, March 26, 2007 – Boston Pizza International today will launch a 30-second TV spot to unveil its new spokesperson named Louie – a tall, dark and hungry sasquatch-like character. Louie will make his debut on specialty TV channels across Canada beginning March 26. He will also star in Boston Pizza’s new Simply Italian promotion spot beginning April 2 on major networks across Canada.
The Louie spokesperson concept was created by DDB Canada in Vancouver.
“Boston Pizza has a reputation for using familiar faces to represent their brand. In looking for the next spokesperson, we mentally cast all kinds of people, and in the end chose a truly charismatic, one-of-a-kind individual,” says Daryl Gardiner, associate creative director at DDB Canada, Vancouver. “In Louie, we have found a big personality, someone instantly likeable who genuinely loves everything about Boston Pizza. We’re so pleased we’ve been able to coax him out of his previous habitat to join us.”
As a spokesperson-in-training, Louie will shadow an experienced Boston Pizza server and viewers will learn about Boston Pizza’s vast menu variety and fun dining atmosphere as he does.
“We’re excited to launch the next phase of Boston Pizza’s advertising strategy,” says Joanne Forrester, vice president of marketing corporate services, Boston Pizza International. “We’ve had tremendous success with celebrity spokespersons in the past, having John Ratzenberger in the mid 1990s and more recently, Howie Mandel. This new campaign introduces a new character that we think people will love while building on our ‘you’re among friends’ brand platform.”
It clearly takes a special, welcoming place like Boston Pizza to turn a reclusive, fleeting character like Louie into a loveable and personable spokesperson. To learn more about Louie, visit his blog at Tall Dark & Hungry.Boston Pizza
Co-founder of Cryptomundo in 2005.
I have appeared in or contributed to the following TV programs, documentaries and films:
OLN's Mysterious Encounters: "Caddo Critter", Southern Fried Bigfoot, Travel Channel's Weird Travels: "Bigfoot", History Channel's MonsterQuest: "Swamp Stalker", The Wild Man of the Navidad, Destination America's Monsters and Mysteries in America: Texas Terror - Lake Worth Monster, Animal Planet's Finding Bigfoot: Return to Boggy Creek and Beast of the Bayou.
Filed under Bigfoot, Bigfoot Report, Cryptozoology, Media Appearances, Pop Culture, Sasquatch, Television