Posted by: Loren Coleman on April 28th, 2006
Okay, you might be able to get over them using the incorrect spelling “Big Foot” in their golf ads (such as the one being carried in the Portland Press Herald). And the commercialization of the 1920s-coined word Sasquatch into Tiger Woods’ Nike club, the SasQuatch, well, is sort of clever, in a sporty kind of way.
But, come on. Who is writing the SasQuatch ad copy? Or why do sportswriters have to always make the same mistake about the unknown hairy hominoids that are the basis of the name, SasQuatch?
Take Angus Lind of the New Orleans Times-Picayune. Here he is penning a perfectly reasonable golf club article and he has to go and say something silly like this:
Nike has a club named the SasQuatch, and who’da thunk a club would be named after Bigfoot’s cousin — a hairy manlike creature no one’s ever seen. The face of the club is touted as having the “largest footprint in golf.” Go figure. But it works. It’s in Tiger’s bag — that says it all.
I know it’s been rough in the great city of New Orleans lately, and perhaps Lind can be excused because he’s off his game a bit, but, really, in the name of Bobby Jones, why write: “a hairy manlike creature no one’s ever seen”?
Sasquatch may be elusive, unverified, even legendary in the academic language of cryptozoology, but they are most assuredly not “unseen.” Exactly the opposite is true.
Sightings are a major evidential basis of the reality of Sasquatch, due to hundreds of years of Native Canadian and Native American encounters, for starters. Sasquatch/Bigfoot have been seen and even filmed, from Bluff Creek, California, to Nelson River, Manitoba, by Natives and now EuroNorthAmericans, literally hundreds of times in the last few hundred years. Darn, that’s why the name Nike has picked is so well-known and familiar-sounding.
Please, golfers. Use your SasQuatch clubs happily, but don’t think they are named after a “cousin” that “no one sees.” Sasquatch is merely another name for Bigfoot, and people are observing Sasquatch all the time, sometimes very closely! That’s part of what cryptozoology is all about, collecting and analyzing human beings’ sightings and searching for the as-yet-to-be-discovered new animals responsible for those close encounters. Yesterday’s cryptid is tomorrow’s mundane gorilla, giant panda, coelacanth, and okapi.
BTW, doesn’t the SasQuatch club’s Bigfoot that appears in some ads look a lot like the ING Sasquatch (below)?
Loren Coleman is one of the world’s leading cryptozoologists, some say “the” leading living cryptozoologist. Certainly, he is acknowledged as the current living American researcher and writer who has most popularized cryptozoology in the late 20th and early 21st centuries. Starting his fieldwork and investigations in 1960, after traveling and trekking extensively in pursuit of cryptozoological mysteries, Coleman began writing to share his experiences in 1969. An honorary member of Ivan T. Sanderson’s Society for the Investigation of the Unexplained in the 1970s, Coleman has been bestowed with similar honorary memberships of the North Idaho College Cryptozoology Club in 1983, and in subsequent years, that of the British Columbia Scientific Cryptozoology Club, CryptoSafari International, and other international organizations. He was also a Life Member and Benefactor of the International Society of Cryptozoology (now-defunct). Loren Coleman’s daily blog, as a member of the Cryptomundo Team, served as an ongoing avenue of communication for the ever-growing body of cryptozoo news from 2005 through 2013. He returned as an infrequent contributor beginning Halloween week of 2015. Coleman is the founder in 2003, and current director of the International Cryptozoology Museum in Portland, Maine.