Yeti In New Ad Campaign
Posted by: Loren Coleman on September 18th, 2008
I saw it last night, and there it was…extending the mythical “white” Yeti motif. It reminded me more of a Wampa than a Yeti.
Accessing the Internet at faster speeds is the premise behind two new AT&T Mobility 30-second ads running on a variety of cable television stations through Oct. 19.
The ads target professionals who tote laptops that provide Internet access to download presentations, submit orders, or send emails. These road warriors want the freedom to wirelessly connect to the Internet beyond the capabilities of today’s cellular phones.
The series puts Bill Kurtis, the acclaimed journalist credited with covering the Charles Manson trials and breaking the story on Agent Orange during the Vietnam War, in the midst of another grandiose news story, discovering the Internet.
The latest spots, “Rainbow” and “Yeti,” were created by BBDO. Whether finding a pot of gold at the end of a rainbow on a grassy countryside or discovering Yeti in the Arctic, the two ads continue the theme from earlier this year when Kurtis discovered “Amelia” Earhart and the “Fountain of Youth.”
At the close of each ad, he says: “I’m Bill Kurtis, and I’ve just found the Internet.”
About Loren Coleman
Loren Coleman is one of the world’s leading cryptozoologists, some say “the” leading living cryptozoologist. Certainly, he is acknowledged as the current living American researcher and writer who has most popularized cryptozoology in the late 20th and early 21st centuries.
Starting his fieldwork and investigations in 1960, after traveling and trekking extensively in pursuit of cryptozoological mysteries, Coleman began writing to share his experiences in 1969. An honorary member of Ivan T. Sanderson’s Society for the Investigation of the Unexplained in the 1970s, Coleman has been bestowed with similar honorary memberships of the North Idaho College Cryptozoology Club in 1983, and in subsequent years, that of the British Columbia Scientific Cryptozoology Club, CryptoSafari International, and other international organizations. He was also a Life Member and Benefactor of the International Society of Cryptozoology (now-defunct).
Loren Coleman’s daily blog, as a member of the Cryptomundo Team, served as an ongoing avenue of communication for the ever-growing body of cryptozoo news from 2005 through 2013. He returned as an infrequent contributor beginning Halloween week of 2015.
Coleman is the founder in 2003, and current director of the International Cryptozoology Museum in Portland, Maine.
Looks like carrying big chinks of ice is part of the Big guy’s daily exercise regime 😉
I personally like the “Leprechaun” spot.
Since At&T apparently wants to go for the “Paranormal” or “Strange” route…why not Nessie next?