Louisiana Photo: Super 8 Viral Marketing!!

Posted by: Loren Coleman on December 11th, 2010

The site io9 is noting that according to Movieweb, the above image is Super 8 viral marketing that began on a hunting supply site’s Facebook page and wended its way to mainstream media:

It first appeared on Wildgame Innovation’s Facebook page. It is a picture reportedly snapped by a deer hunter on a reserve in Berwick, near Morgan City, Louisianna [sic]. It was originally being passed off as real, but now inside sources close to the production say its actually a viral image from Super 8. There is even video from a young Weirton, West Virginia extra called “Crying Girl”, who talks about having a run in with this creature in the movie.


Loren Coleman About Loren Coleman
Loren Coleman is one of the world’s leading cryptozoologists, some say “the” leading living cryptozoologist. Certainly, he is acknowledged as the current living American researcher and writer who has most popularized cryptozoology in the late 20th and early 21st centuries. Starting his fieldwork and investigations in 1960, after traveling and trekking extensively in pursuit of cryptozoological mysteries, Coleman began writing to share his experiences in 1969. An honorary member of Ivan T. Sanderson’s Society for the Investigation of the Unexplained in the 1970s, Coleman has been bestowed with similar honorary memberships of the North Idaho College Cryptozoology Club in 1983, and in subsequent years, that of the British Columbia Scientific Cryptozoology Club, CryptoSafari International, and other international organizations. He was also a Life Member and Benefactor of the International Society of Cryptozoology (now-defunct). Loren Coleman’s daily blog, as a member of the Cryptomundo Team, served as an ongoing avenue of communication for the ever-growing body of cryptozoo news from 2005 through 2013. He returned as an infrequent contributor beginning Halloween week of 2015. Coleman is the founder in 2003, and current director of the International Cryptozoology Museum in Portland, Maine.

8 Responses to “Louisiana Photo: Super 8 Viral Marketing!!”

  1. red_pill_junkie responds:

    Welp, at least I was right in thinking this was not related to Fallout 3 Vegas, or any other of the videogames mentioned in the previous thread 😉

  2. snemmy responds:

    Insomniac Games (who are currently working on Resistance 3, which happens to have gameplay footage revealed tonight) might be behind it, offering a bit of allusion on their Twitter [posting]:
    “Whoops… looks like one got out. If you see a Grim on the loose… please return to Insomniac Games, Burbank, CA”

  3. Rob008 responds:

    I knew it was a hoax all the time. My wife told me that there is no such thing as the Boogeyman. To my family’s relief I have put the loaded handgun away, but I am still going to make sure every door in my house in locked including the closets. God I hope I don’t have nightmares tonight.

  4. AaronPPC responds:


    I’ve been looking into this from the mainstream viewpoint of a viral marketing campaign, and looked into Resistance 3 as well as Super 8. I’m still not buying the little girl video, although she probably is in Super 8. Keep up the good work sir.

  5. smilingbounder responds:

    Rob, if you knew it was a hoax, why have a loaded handgun out? lol

  6. zytebac responds:

    I find it disturbing that this sort viral media campaign is allowed to spiral through the internet without any stop-gaps explaining that it is a hoax.
    When it first appeared on the web-site of Wildgame Innovations, there was no hint of intended deceit by the producers of this website. Perhaps they were also unaware. It’s yet to be seen.

    But for the producers of the movie ‘Super 8’, they willingly went about to fool the general public into believing that this image was genuine.

    While it might not be as damaging as the 1938 broadcast of the ‘The War Of The Worlds’ by Orson Welles, it could be just as terrifying to those individuals that are fooled to believe that it is genuine.

  7. proriter responds:

    Anyone who was “fooled” by that image is, to use the kindest possible term, a sucker.

  8. Rob008 responds:

    I hope to realize that I was just making fun of the situation. Nobody in their right mind could have believed that was a real picture. It was a scary picture, so I had fun with it. For the record, I don’t even own any kind of pistol or rifle. When I go monster hunting, I take bear repellent. That way if I do happen to go on private property, I don’t get nailed with poaching. It is a neat picture and I look forward to seeing the movie this summer.

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