Kokanee Beer and Sasquatch…A Long Standing Tradition

Posted by: Craig Woolheater on October 27th, 2005

Kokanee Beer has had a long tradition of using Sasquatch in their promotions. Probably the best known was the commercial featuring Rene Dahinden in 1997 that showed him talking about Sasquatch while one made off with a case of Kokanee from his trailer behind him.

Rene Dahinden

They have a Sasquatch cutout to have your picture made with.

Kokanee Sasquatch

And at next year’s Kokanee Deck Snow Dreams party at the Fernie Alpine Resort the weekend of February 3-4, in eastern British Columbia, you can compete in Sasquatch mating call contests and where prizes for the best Kokanee Ranger, Glacier Girl and Sasquatch costumes will be awarded.

About Craig Woolheater
Co-founder of Cryptomundo in 2005. I have appeared in or contributed to the following TV programs, documentaries and films: OLN's Mysterious Encounters: "Caddo Critter", Southern Fried Bigfoot, Travel Channel's Weird Travels: "Bigfoot", History Channel's MonsterQuest: "Swamp Stalker", The Wild Man of the Navidad, Destination America's Monsters and Mysteries in America: Texas Terror - Lake Worth Monster, Animal Planet's Finding Bigfoot: Return to Boggy Creek and Beast of the Bayou.

3 Responses to “Kokanee Beer and Sasquatch…A Long Standing Tradition”

  1. Melissa responds:

    LMAO — I would die laughing if I saw that commercial — my Ford Explorer commercial sounds better all the time 🙂 LMAO.


  2. warren responds:

    HAHA- I was raised in the Kootenays, and I LOVED those commercials. There’s a lot of fondness for the big ape over there…although the only case I’ve ever heard through years of hiking/hunting/scouting was two fellows from Trail, BC finding a frozen pre-historic man in a glacier near Klu’ane National Park in the Yukon. Last year, I think.

  3. Toirtis responds:

    Having grown up on the BC coast and Kootenays, having known Rene, and with Kokanee as the beer of choice as a teen, I love the Kokanee commercials, particularly the Dahinden one.

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